In 2018, we launched our proprietary app, CartaMe, in the Belarusian market, giving the users access to the benefits of various loyalty programs through a single ID.
Today, we operate in three countries, working with major retailers, banks, and payment systems in the B2C and B2B segments
We were united by the idea of creating a mobile application with a single customer identifier for all loyalty programs, and a unified information environment of the mobile application for a more comfortable shopping experience
Launched the MVP of the CartaMe application on the market, integrated the first partners - several large supermarket chains
Attracted users and integrated new partners. Developed a plan to expand the application's functionality based on customer feedback and the experience gained.
Developed and launched an improved version of the application on the market. In partnership with a bank and VISA, we issued a payment card with an integrated loyalty ID, which can be ordered directly from the CartaMe app
Award from VISA "Brand of the Year", another bank and new retailers have been integrated. The application has more than 100,000 users
Negotiations with partners and CustDev
Full-scale launch of the application in Uzbekistan and Kazakhstan, building a partner network.
Victory in the nomination "Best Technologies in Retail" — Belarus Retail Awards
The concept of a single ID makes it possible to build complex loyalty ecosystems.
New partners, new service format