1. The retailer connects their existing program
CartaMe integrates with the retail chain’s existing loyalty program, communicating its rules, mechanics and underlying logic to its users.

2. The program appears in the CartaMe app
The user sees the retail chain’s offer, reads the terms and conditions, and accepts the rules of participation.

3. The user joins the programme
The user gains access to the loyalty program through the CartaMe interface without having to change the usual user experience.

4. The program connects to a single loyalty ID
User identification is carried out via CartaMe universal loyalty ID,
which can also be used in other partner programs

5. The retailer gains additional reach
CartaMe serves as a new channel for attracting and engaging customers into the retailer’s existing loyalty infrastructure.

The CartaMe service complements the retailer’s existing loyalty program channels:

• its own mobile app;
• physical and virtual cards;
• website;
• personal account;
• QR codes;
• other methods of member identification.

CartaMe becomes yet another valuable channel for accessing and using the program. This is of particular importance to retailers who wish to expand their reach but do not want to remain dependent solely on their own app or a limited pool of already registered members.

Once connected, the retailer’s program starts operating within CartaMe unified user identification system. Users are identified within the retailer’s loyalty program via CartaMe unified digital profile and can confirm their membership using a universal loyalty ID.

This simplifies the customer journey:

• no need to carry a dedicated plastic card;
• no need to download a new app just for a single program;
• no need to complete multiple registrations across different channels;
• use one familiar identifier across different loyalty programs of CartaMe partners.

For retailers, this results in a lowered entry barrier and a smoother onboarding process for new members.

An additional entry point
The loyalty program becomes available not only through the retailer’s own channels, but also within the CartaMe platform.

Expanding the sales funnel
The retailer gains access to a new audience of active shoppers and users of digital loyalty programs

Quick onboarding without replacing the current system
Retailers do not need to abandon their own program, change its mechanics or redesign the customer journey.

Lower registration barrier
It is easier for the user to join the program through an already installed app and a single digital profile.

Growth in member numbers
An additional channel helps to engage new shoppers and expand the loyalty program's member pool.

Convenience for the customer
A single CartaMe loyalty ID can be used for identification across multiple partner programs.

Additional digital distribution
Retailers gain another effective channel for promoting their loyalty program, reducing the cost of acquiring new audience.

Cost optimization
Smaller retail chains can avoid investing in the launch and maintenance of their own mobile app.